{"id":5220,"date":"2024-12-02T18:11:06","date_gmt":"2024-12-02T18:11:06","guid":{"rendered":"https:\/\/finalbossgeek.com.br\/?p=5220"},"modified":"2024-12-02T18:11:13","modified_gmt":"2024-12-02T18:11:13","slug":"ccxp24-escape-60-e-gsk-desafiam-visitantes-a-combater-desinformacao-em-experiencia-interativa","status":"publish","type":"post","link":"https:\/\/finalbossgeek.com.br\/?p=5220","title":{"rendered":"CCXP24: Escape 60\u2019 e GSK desafiam visitantes a combater desinforma\u00e7\u00e3o em experi\u00eancia interativa"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Jogo imersivo aborda a import\u00e2ncia das vacinas e refor\u00e7a o papel da ci\u00eancia no maior evento de cultura pop do Brasil<\/em><\/p>\n\n\n\n<p>De 5 a 8 de dezembro, os f\u00e3s da <strong>Comic Con Experience 2024 (CCXP)<\/strong> ter\u00e3o a chance de embarcar em uma aventura emocionante e educativa no estande do <strong>Escape 60\u2019<\/strong> em parceria com a <strong>GSK<\/strong>. A ativa\u00e7\u00e3o promete combinar divers\u00e3o e conscientiza\u00e7\u00e3o em um jogo interativo que desafia os participantes a combater a desinforma\u00e7\u00e3o sobre vacinas em at\u00e9 10 minutos.<\/p>\n\n\n\n<p>O jogo, desenvolvido especialmente para a CCXP24, coloca os visitantes no papel de her\u00f3is da sa\u00fade, chamados pelos Protetores para enfrentar o Propagador, vil\u00e3o que dissemina boatos e mentiras sobre imuniza\u00e7\u00e3o. Guiados pela personagem Imunizadora, os participantes ter\u00e3o a miss\u00e3o de restaurar a confian\u00e7a na ci\u00eancia e refor\u00e7ar a import\u00e2ncia da vacina\u00e7\u00e3o contra doen\u00e7as graves, como a meningite meningoc\u00f3cica.<\/p>\n\n\n\n<p>\u201cEssa iniciativa permite levar ao p\u00fablico jovem uma mensagem fundamental sobre sa\u00fade de maneira leve e interativa. Nosso objetivo \u00e9 conscientizar os adolescentes de que a imuniza\u00e7\u00e3o \u00e9 vital em todas as fases da vida\u201d, explica <strong>Rodrigo Favoni<\/strong>, Head de Vacinas da GSK Brasil.<\/p>\n\n\n\n<p>J\u00e1 para <strong>Jeannette Galbinski<\/strong>, diretora de marketing do Escape 60\u2019, a parceria eleva o potencial de engajamento da marca: \u201cUnir entretenimento e prop\u00f3sito \u00e9 algo que nos orgulha. Estamos entusiasmados em proporcionar essa experi\u00eancia na CCXP, mostrando que ci\u00eancia e divers\u00e3o podem andar lado a lado.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Educa\u00e7\u00e3o e entretenimento no maior palco da cultura pop<\/strong><\/h3>\n\n\n\n<p>Al\u00e9m de divertir, a ativa\u00e7\u00e3o busca conscientizar sobre a import\u00e2ncia da imuniza\u00e7\u00e3o e do acesso \u00e0 informa\u00e7\u00e3o. A parceria da GSK, gigante biofarmac\u00eautica, com o Escape 60\u2019, refer\u00eancia em jogos de fuga no Brasil, refor\u00e7a o impacto positivo que experi\u00eancias l\u00fadicas podem ter na dissemina\u00e7\u00e3o de mensagens cruciais para a sa\u00fade p\u00fablica.<\/p>\n\n\n\n<p>A iniciativa acontece no contexto da CCXP24, reconhecida como um dos maiores eventos de cultura pop do mundo, e \u00e9 um exemplo de como entretenimento e educa\u00e7\u00e3o podem ser combinados para alcan\u00e7ar novos p\u00fablicos de maneira inovadora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jogo imersivo aborda a import\u00e2ncia das vacinas e refor\u00e7a o papel da ci\u00eancia no maior evento de cultura pop do Brasil De 5 a 8 de dezembro, os f\u00e3s da Comic Con Experience 2024 (CCXP) ter\u00e3o a chance de embarcar em uma aventura emocionante e educativa no estande do Escape 60\u2019 em parceria com a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boss-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CCXP24: Escape 60\u2019 e GSK desafiam visitantes a combater...<\/title>\n<meta name=\"description\" content=\"De 5 a 8 de dezembro, os f\u00e3s da Comic Con Experience 2024 (CCXP) ter\u00e3o a chance de embarcar em uma aventura emocionante e educativa no...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalbossgeek.com.br\/?p=5220\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" 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