{"id":5145,"date":"2024-11-19T04:36:30","date_gmt":"2024-11-19T04:36:30","guid":{"rendered":"https:\/\/finalbossgeek.com.br\/?p=5145"},"modified":"2024-11-19T04:36:37","modified_gmt":"2024-11-19T04:36:37","slug":"bis-revoluciona-o-mercado-com-rpg-no-whatsapp-e-se-torna-pioneira-global-em-jogos-na-plataforma","status":"publish","type":"post","link":"https:\/\/finalbossgeek.com.br\/?p=5145","title":{"rendered":"Bis revoluciona o mercado com RPG no WhatsApp e se torna pioneira global em jogos na plataforma"},"content":{"rendered":"\n

Iniciativa in\u00e9dita promove game acess\u00edvel e imersivo para a CCXP24, conectando cultura geek e inova\u00e7\u00e3o tecnol\u00f3gica<\/em><\/p>\n\n\n\n

A Bis<\/strong>, uma das marcas mais emblem\u00e1ticas no cen\u00e1rio geek, anunciou uma a\u00e7\u00e3o hist\u00f3rica para a CCXP24<\/strong>: o primeiro RPG<\/strong> do mundo jog\u00e1vel pelo WhatsApp<\/strong>. A iniciativa, criada em parceria com a ag\u00eancia DAVID<\/strong>, utiliza o WhatsApp Flows<\/strong>, tecnologia recente da Meta, para democratizar o acesso ao jogo e oferecer uma experi\u00eancia interativa in\u00e9dita aos consumidores.<\/p>\n\n\n\n

Com o objetivo de atrair ainda mais p\u00fablico para a modalidade de RPG, o jogo \u00e9 gratuito e acess\u00edvel, permitindo que participantes de qualquer lugar embarquem em uma saga \u00e9pica. A narrativa leva os jogadores por diversos universos, onde a miss\u00e3o principal \u00e9 garantir que o Bis Lim\u00e3o<\/strong> \u2014 sabor ic\u00f4nico que voltou \u00e0s prateleiras por tempo limitado devido ao apelo dos f\u00e3s \u2014 chegue \u00e0 CCXP24.<\/p>\n\n\n\n

\n
\"ato3_final_v04-1-1024x576<\/figure>\n\n\n\n
\"O-Multiverso-pede-Bis-FINAL-1024x723<\/figure>\n\n\n\n
\"O-Multiverso-pede-Bis_Capa_Polish_v03-1-1024x1024<\/figure>\n\n\n\n
\"O-Multiverso-pede-Bis-Vortex-16.9-1024x576<\/figure>\n<\/figure>\n\n\n\n

Durante o percurso, os jogadores enfrentam desafios e interagem com a marca, podendo ganhar pr\u00eamios instant\u00e2neos e concorrer a 50 pares de ingressos<\/strong> para o evento, que ocorre entre os dias 5 e 8 de dezembro<\/strong>, em S\u00e3o Paulo. O jogo j\u00e1 est\u00e1 dispon\u00edvel no site oficial da a\u00e7\u00e3o.<\/p>\n\n\n\n

Segundo Fab\u00edola Menezes<\/strong>, diretora de marketing de chocolates da Mondel\u0113z Brasil, a estrat\u00e9gia refor\u00e7a o compromisso da Bis com a cultura pop e a inova\u00e7\u00e3o. \u201cQueremos que mais pessoas vivam essa experi\u00eancia aBISurda, superando barreiras geogr\u00e1ficas. Nosso foco \u00e9 conectar a marca com o p\u00fablico geek de forma \u00fanica e inesquec\u00edvel\u201d, destaca.<\/p>\n\n\n\n

O formato pioneiro de gamifica\u00e7\u00e3o \u00e9 um marco para o setor, como ressalta Pietro Bujaldon<\/strong>, co-founder e co-CEO do Smarters, empresa que desenvolveu o chatbot do game. \u201cEssa a\u00e7\u00e3o demonstra o potencial criativo do WhatsApp Flows em conectar marcas e consumidores, criando intera\u00e7\u00f5es prolongadas e significativas,\u201d explica.<\/p>\n\n\n\n

Al\u00e9m do RPG, a Bis retorna como patrocinadora do Artists’ Valley<\/strong>, o cora\u00e7\u00e3o da CCXP, onde quadrinistas de diversos nichos exp\u00f5em suas obras. A marca tamb\u00e9m ter\u00e1 um estande exclusivo<\/strong>, que deve atrair mais de 20 mil visitantes<\/strong>, e apresentar\u00e1 atra\u00e7\u00f5es in\u00e9ditas e interativas em seu palco.<\/p>\n\n\n\n

A a\u00e7\u00e3o n\u00e3o s\u00f3 consolida a posi\u00e7\u00e3o de Bis como uma das marcas mais lembradas do universo geek, mas tamb\u00e9m inaugura uma nova era de engajamento digital, misturando entretenimento e tecnologia de forma inclusiva e divertida.<\/p>\n","protected":false},"excerpt":{"rendered":"

Iniciativa in\u00e9dita promove game acess\u00edvel e imersivo para a CCXP24, conectando cultura geek e inova\u00e7\u00e3o tecnol\u00f3gica A Bis, uma das marcas mais emblem\u00e1ticas no cen\u00e1rio geek, anunciou uma a\u00e7\u00e3o hist\u00f3rica para a CCXP24: o primeiro RPG do mundo jog\u00e1vel pelo WhatsApp. A iniciativa, criada em parceria com a ag\u00eancia DAVID, utiliza o WhatsApp Flows, tecnologia […]<\/p>\n","protected":false},"author":1,"featured_media":5146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boss-noticias"],"yoast_head":"\nBis revoluciona o mercado com RPG no WhatsApp e se torna...<\/title>\n<meta name=\"description\" content=\"A Bis, uma das marcas mais emblem\u00e1ticas no cen\u00e1rio geek, anunciou uma a\u00e7\u00e3o hist\u00f3rica para a 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